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Tracy Lindsay, alias Display Diva, is part of Lindsay Exhibit Group, Inc in Michigan.  A hard working and fun team who understand the meaning of Perseverance.  Follow my tweets for the latest in the Crazy world of Trade Shows.   Contact me

 

 

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Wednesday
Dec162009

Stop sign designed by committee.  

First and foremost, trade show exhibits are for sales.  Not to hang in a gallary.  We get that.  Some times the design has to bend to accomodate the information in a limited space.  But,  there is a limit.  When designing a Trade Show Exhibit, think Billboard.  When you are driving down the highway, look at the billboards.  You have about the same amount of time driving by a billboard as you do as you are walking past an exhibit.   Don't try to be clever.  be direct. 

 

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