Four Ways Consumer Mobility Will Reshape Digital Advertising In 2010
Wednesday, December 23, 2009 at 10:53AM Not my article- BUT- this is the best forcast for the future. I am behind it 100%. Short and to the point (always a plus in my book). Below is link and an excerpt.
This is the time of year for reflection and looking ahead. Looking at the important trends in 2009 can give us an indication of what’s in store for the New Year. Here’s my perspective on the trends in digital advertising that will require brand managers, marketers and agencies to rethink their approach and strategy.
A key trend that will be transforming advertising next year is Consumer Mobility. Today’s consumer lifestyles are undergoing revolutionary change; in the past two years, people are spending significantly more time on-the-go. PQ Media reported earlier this year that on average people spend 44% of their time outside both the home or office; yet during this time they increasingly want to stay connected.
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