Exhibiting Behavior

Exhibitor2010 Report

2010-03-16T15:33:32Z

Exhibitor2010 opened yesterday at 11:30am and we were waiting at the gate. We spent 4 hours on the floor and did not make it all the way through. Exhibitor is the Trade Show for Trade Shows. Here is where we see what is new, what is coming and what is gone. I get to touch the displays and evaluate the quality and ease of set up. Packaging is also a big consideration. It often gets overlooked but packaging affects the shipping rates and that is important.

Trends: My first big statement: White is dead. Or maybe is should be..... The trade show floor is a sensory overload and standing out is the challenge. Many companies feel that by going white you will set yourself from the crowd of color vying for your attention. Well, the opposite has occured. There is so much white on the Exhibitor2010 floor that now that all blends in. Not kidding there is a one isle that has 8 booths in sight that are all white. The booths that are standing out are the ones with rich, vibrant color.

Booth Models: I haven't seen so many in a long time. Pretty girls, cartoon characters and look alikes. Maybe they are cost effective- not sure why this is happening. Could just be that there are two companies exhibiting at the show and they brought a lot of staff.

Booths are smaller this year. Companies have downsized their space. The smart ones are taking the booth and lifting it. Big high signs are hanging over the booth to establish and own the space. Good ones do it so well that there is no doubt what company it is. Lights and items are draped from the signs or truss to set the foot print. By doing this you open up the floor for cozy sitting arrangements and sales space. I think the furniture rental people are probably doing well.

Rental Furniture: Because of the lifiting of the booth there is a lot of space available and a lot of furniture even in a small 20x20 booth. The Furniture rental companies have replenished their stock of furniture with new versions. The new furniture is up to date, mostly white and very cool looking. Welcome to the new century. The furniture is very curvey. This makes it easy to configure.

I expected more social media at the show but there is very little. One big exhibit house has QR codes but I could not get it to work for my Verizon Storm. I was talking to one staff member about it and he had very little knowledge on how they worked. There was no support info on what QR reader to use. Turns out the staff I was talking to was the Company Pres! lol. They could buy and sell me many times- I hope I did not piss him off. There are 3 companies on the floor dealing with advanced software and social media type things. I hope to investigate more. One company does Augmented Reality- Looking forward to talking to them. (they do work for NASA).

These items are my opinions. I am going back shortly to finish the show and go back over it one more time. I will report again. I have pictures but forgot my cord (dang). Will post when I get back.

Off to Exhibitor

2010-03-12T20:11:56Z

I have been going to Exhibitor for a long time. I won't say how long because, well, that would make me old. And a gal never wants to feel old.

We are off to Exhibitor2010, the gang and myself. We go for our benefit and for our clients. Pictures can only tell you so much. We really need to feel and touch an exhibit to see the quality.

The second part is meeting with our vendors and talking. In the exhibit world Due Date rules and sometimes you really need a relationship to pull the client through to a happy show.

And like we say at Lindsay Exhibit Group- It's all about a successful show.

Ain't it just so?

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2010-03-05T16:43:48Z

Your Display Diva is the PROUD winner of a FREE Mobile Marketing Campaign.
My plan is to learn and learn so that we can tie Trade Show Marketing with Mobile Marketing and bring more VALUE
to our clients- wahooo. Should be a ton of fun!

For detailed information click here

Streaming Video for you Trade Show

2010-03-04T15:09:43Z

On my new page I have some links to Ustream for video. Looks like a winner to me. Stream to you clients off site- the tools we have these days are amazing. Read more here

Do you have a web location strickly for your show? Include a picture of your exhibit and happy smiling people working the booth. This would be a great place to insert a live stream. Go farther and incorporate a chat also.

Also highlighted are Apps- Did you know you can stream from your phone. Holy smoley-

Ain't this cool-

2010-02-10T20:03:14Z

We are part of Ann Arbor Ad Club, last year I served as Pres. Learned a lot. Our big event every year is the Addys. This is the first level of the AAF competition. We have a big bash and it is a lot of fun. All are welcome if you want to come. Sign up or contact me and I can assist.

To help out Lindsay Exhibit Group, (that's us) created this video- I am so proud.

NEW Page- Trade Show TECH

2010-01-07T16:53:55Z

I see a need, I hear a need and I hope to fill the need. I have started a new page, Trade Show TECH. Here is where I will post new tools and tricks for Trade Show Peeps. Digital is going Mobile and Mobile is perfect for Trade Shows. It is like the wild west out there- so many new things, many people jockeying for position. I am listening for you and will post the great stuff. Looking into guest writers too. Suggestions? Comments? Please fill me in---

Four Ways Consumer Mobility Will Reshape Digital Advertising In 2010

2009-12-23T15:53:31Z

Not my article- BUT- this is the best forcast for the future. I am behind it 100%. Short and to the point (always a plus in my book). Below is link and an excerpt.

Click here for Article link.

Posted by Dave Courtney on December 21, 2009 at 05:02 PM PDT

This is the time of year for reflection and looking ahead. Looking at the important trends in 2009 can give us an indication of what’s in store for the New Year. Here’s my perspective on the trends in digital advertising that will require brand managers, marketers and agencies to rethink their approach and strategy.

A key trend that will be transforming advertising next year is Consumer Mobility. Today’s consumer lifestyles are undergoing revolutionary change; in the past two years, people are spending significantly more time on-the-go. PQ Media reported earlier this year that on average people spend 44% of their time outside both the home or office; yet during this time they increasingly want to stay connected.

Happy Holidays from Lindsay Exhibit Group!

2009-12-23T15:05:44Z

Say Yes to Pure Michigan!

2009-12-21T16:12:50Z

So they put the kabosh on The Pure Michigan Campaign. So Michigan, grab you snow boot straps and lets publish it ourselves. Commercial time? I don't need no stinking Commercial Time! (think stinking badges) Are we not the Social Media Generation? Are we not Tech Savy? Are we not Resourceful!!! Say Yes to Pure Michigan! Put it on your blogs, your twitter, your web sites, your networking groups, your emails. Let's go VIRAL~ Let's get this Party started!

Stop sign designed by committee.

2009-12-16T19:09:52Z

First and foremost, trade show exhibits are for sales. Not to hang in a gallary. We get that. Some times the design has to bend to accomodate the information in a limited space. But, there is a limit. When designing a Trade Show Exhibit, think Billboard. When you are driving down the highway, look at the billboards. You have about the same amount of time driving by a billboard as you do as you are walking past an exhibit. Don't try to be clever. be direct.