Trends:  My first big statement:  White is dead.  Or maybe is should be.....  The trade show floor is a sensory overload and standing out is the challenge.  Many companies feel that by going white you will set yourself from the crowd of color vying for your attention.  Well, the opposite has occured.  There is so much white on the Exhibitor2010 floor that now that all blends in.  Not kidding there is a one isle that has 8 booths in sight that are all white.  The booths that are standing out are the ones with rich, vibrant color.

Booth Models:  I haven't seen so many in a long time.  Pretty girls, cartoon characters and look alikes.  Maybe they are cost effective- not sure why this is happening.  Could just be that there are two companies exhibiting at the show and they brought a lot of staff. 

Booths are smaller this year.  Companies have downsized their space.  The smart ones are taking the booth and lifting it.  Big high signs are hanging over the booth to establish and own the space.  Good ones do it so well that there is no doubt what company it is.  Lights and items are draped from the signs  or truss to set the foot print.  By doing this you open up the floor for cozy sitting arrangements and sales space.  I think the furniture rental people are probably doing well. 

Rental Furniture:  Because of the lifiting of the booth there is a lot of space available and a lot of furniture even in a small 20x20 booth.  The Furniture rental companies have replenished their stock of furniture with new versions.  The new furniture is up to date, mostly white and very cool looking.  Welcome to the new century.  The furniture is very curvey.  This makes it easy to configure. 

I expected more social media at the show but there is very little.  One big exhibit house has QR codes but I could not get it to work for my Verizon Storm.  I was talking to one staff member about it and he had very little knowledge on how they worked.  There was no support info on what QR reader to use.  Turns out the staff I was talking to was the Company Pres!  lol.  They could buy and sell me many times- I hope I did not piss him off.  There are 3 companies on the floor dealing with advanced software and social media type things.  I hope to investigate more.  One company does Augmented Reality- Looking forward to talking to them. (they do work for NASA). 

These items are my opinions. I am going back shortly to finish the show and go back over it one more time.  I will report again.  I have pictures but forgot my cord (dang).  Will post when I get back.

We are off to Exhibitor2010, the gang and myself. We go for our benefit and for our clients.  Pictures can only tell you so much.  We really need to feel and touch an exhibit to see the quality.

The second part is meeting with our vendors and talking.  In the exhibit world Due Date rules and sometimes you really need a relationship to pull the client through to a happy show.

And like we say at Lindsay Exhibit Group-  It's all about a successful show.

Ain't it just so?

For detailed information click here

Do you have a web location strickly for your show?  Include a picture of your exhibit and happy smiling people working the booth.  This would be a great place to insert a live stream.  Go farther and incorporate a chat also.

Also highlighted are Apps- Did you know you can stream from your phone.  Holy smoley-

To help out Lindsay Exhibit Group, (that's us) created this video- I am so proud. 

Click here for Article link.  

Posted by Dave Courtney on December 21, 2009 at 05:02 PM PDT

This is the time of year for reflection and looking ahead. Looking at the important trends in 2009 can give us an indication of what’s in store for the New Year. Here’s my perspective on the trends in digital advertising that will require brand managers, marketers and agencies to rethink their approach and strategy.

A key trend that will be transforming advertising next year is Consumer Mobility.  Today’s consumer lifestyles are undergoing revolutionary change; in the past two years, people are spending significantly more time on-the-go. PQ Media reported earlier this year that on average people spend 44% of their time outside both the home or office; yet during this time they increasingly want to stay connected.