The exhibit is only part of the program-

When working with a client we seem to focus on the exhibit design.  But that is only part of the program.  Actually I don't even think it is the biggest consideration. 
I've said it a thousand times- Your people working the booth are the most important part.  Attendees go to a lot of expense and effort to go to the trade show.  Why?  to meet your people and talk about your product and services.  Trade Shows exist because people want to meet face to face. 

The exhibit is important in that it meets your goals; does it do what you need it to do? Communicate and provide an architecture that reflects your company AND is the layout conducive for your goals?

Another important part of your trade show program is your trade show marketing.  Pre and Post. The onslaught of digital has made this easier with a multitude of options.  Great- but who has the time to handle all of this when marketing staff has been cut during these economic times? 

I can help.  I would much rather you have more leads than design you another hanging sign.  A benefit of professional trade show marketing is that it comes with statistics.  Wouldn't that be nice to have during your planning meetings. 

Let's talk about it-

Your Display Diva is the PROUD winner of a FREE Mobile Marketing Campaign. 
My plan is to learn and learn so that we can tie Trade Show Marketing with Mobile Marketing and bring more VALUE
to our clients-  wahooo.   Should be a ton of fun! 

For detailed information click here

Alice what do you see in the looking glass?

I have been learning about social media lately.  I love twitter (follow me at TracyLindsay), I blog, I facebook for family and I do linkedin.  I go to events and listen to podcasts to learn.  I really want to do a great job linking social media and trade shows.  Plus it is fun.

What have I learned?  Social Media is a mirror.  Social media is your own personal focus group that is with you all the time.  It doesn't matter what tool you use as long as it connects you to whomever you want to be connect to and does whatever you want it to do.

Is looking in the mirror hard? Well, I admit it is a little intimidating at first.  Like a 7th grade going to my first dance.  Now as an adult you know that the 7th grader needs to jump in and show her stuff.  And when she falls- she needs to laugh or apologize and move on with intent.

With all of this in mind, I have listed Lindsay Exhibit Group on Yelp   So if you have a comment feel free to post it for the world to see.  Whether it is a sweet note carved into a tree or you are laughing at me with toilet paper hanging out of my pants (yep, done that.) Go ahead. 

I invite you to write a review about me or Lindsay Exhibit Group, Inc.  I will pat myself on the back if it is good and I will learn from it if it is bad.  And I thank your for the effort and time. 

You all are my continuing education.

Whoa!

I just won an Addy from the Ann Arbor Ad Club.  Yea!   This is me dancing.... whoohoo.... next stop regionals against Chicago.  Anybody taking  bets?    la de da de da de da.