Construction on the Space Shuttle began in 1975 and Columbia was successfully launched on April 12, 1981.  Imagine a bunch of rocket scientists sitting around a table in the '70s trying to figure out how to revamp the Space Program.  Eureka someone says "We know how to build a plane and we know how to build a rocket, so let's put a plane on a rocket!"

Inspired-

I feel the same way about Social Media.  We have media and we know how to be social but we really need to figure out something new on how to use it.  Alec Ross in the State Department under Hillary Clinton is globe trotting trying to tie in social media with bettering the world.  The Defense Advanced Research Projects Agency launched the Red Balloon effort to see how Social Media could be used in emergencies.  It took MIT nine hours to find the balloons.  

I am excited to explore how social media can assist Trade Shows.  Social Media, QR codes and Augmented Reality are all new and intriguing ideas.  I am thinking and pondering on how to make the new tools work for me and my clients.  In a new way, not in the same ole ways.  Can I do it?  stay tuned.

Let's figure out how to make Social Media more than a plane strapped to a rocket!