My Birthday Wishes

Today is my birthday or maybe my anniversary of my 29th birthday.  I would like to share some of my exhibit and trade show wishes.

#1.  I wish the show decorators would standardize the show rules and books.  Seems like every show decorator has a sneaky item hidden and if you only work with shows a couple of times a year it can be difficult to catch all the rules.  If you miss a rule they will charge you for it.  My clients who do the show management themselves spend hours pouring over the show book.  We offer this service a la carte and we do it daily.  Even for us it is hard.

#2.  The easiest way to save money is to ship slow as much as your schedule allows.  A general rule of thumb is that art is not finished until time is up.  I wish we could have enough time to slow ship all the time.

#3.  I wish that I had a display for my clients that fit into a shoe box and was mailed with a stamp.

#4.  I wish more clients would invest in Pre and Post trade show marketing.  Heck, let's skip this one sign and put 5k into digital pre and post marketing.   You will get better show traffic and as a bonus  you get digital data that proves the importance of your marketing.  (if you are interested- call me, we can arrange this for you)

#5.  I wish more people went with simple design.  I had a client once who made custom tooled parts. He brought crates of custom parts with him to the show, he had pictures of all his custom parts on his 20' booth.  He even had a giveaway calendar done with a custom part pictured on every day.  But no where-  no where-  did his exhibit say the word "Custom". 

These are my top birthday wishes for exhibits. (as of right now).  Do you have some more?  Is there something you would like us to provide?  Is there a different method you would like us to use?  Please let me know

Happy Exhibiting!

The exhibit is only part of the program-

When working with a client we seem to focus on the exhibit design.  But that is only part of the program.  Actually I don't even think it is the biggest consideration. 
I've said it a thousand times- Your people working the booth are the most important part.  Attendees go to a lot of expense and effort to go to the trade show.  Why?  to meet your people and talk about your product and services.  Trade Shows exist because people want to meet face to face. 

The exhibit is important in that it meets your goals; does it do what you need it to do? Communicate and provide an architecture that reflects your company AND is the layout conducive for your goals?

Another important part of your trade show program is your trade show marketing.  Pre and Post. The onslaught of digital has made this easier with a multitude of options.  Great- but who has the time to handle all of this when marketing staff has been cut during these economic times? 

I can help.  I would much rather you have more leads than design you another hanging sign.  A benefit of professional trade show marketing is that it comes with statistics.  Wouldn't that be nice to have during your planning meetings. 

Let's talk about it-

Happy Holidays from Lindsay Exhibit Group!