Today's Horoscope is to good!

"That thing you didn’t think you were good enough to do pro­fessionally? Well, you could get a paying job doing just that next week. Put the word out that you’re looking for an opportunity. "

LOL- there is so much to choose from, any suggestions?

Streaming Video for you Trade Show

On my new page I have some links to Ustream for video.  Looks like a winner to me.  Stream to you clients off site- the tools we have these days are amazing.  Read more here

Do you have a web location strickly for your show?  Include a picture of your exhibit and happy smiling people working the booth.  This would be a great place to insert a live stream.  Go farther and incorporate a chat also.

Also highlighted are Apps- Did you know you can stream from your phone.  Holy smoley-

Ain't this cool-

We are part of Ann Arbor Ad Club, last year I served as Pres.  Learned a lot.  Our big event every year is the Addys.  This is the first level of the AAF competition.  We have a big bash and it is a lot of fun.  All are welcome if you want to come.   Sign up or contact me and I can assist.

To help out Lindsay Exhibit Group, (that's us) created this video- I am so proud. 

Four Ways Consumer Mobility Will Reshape Digital Advertising In 2010

Not my article-   BUT-  this is the best forcast for the future.  I am behind it 100%.  Short and to the point (always a plus in my book). Below is link and an excerpt. 

Click here for Article link.  

Posted by Dave Courtney on December 21, 2009 at 05:02 PM PDT

This is the time of year for reflection and looking ahead. Looking at the important trends in 2009 can give us an indication of what’s in store for the New Year. Here’s my perspective on the trends in digital advertising that will require brand managers, marketers and agencies to rethink their approach and strategy.

A key trend that will be transforming advertising next year is Consumer Mobility.  Today’s consumer lifestyles are undergoing revolutionary change; in the past two years, people are spending significantly more time on-the-go. PQ Media reported earlier this year that on average people spend 44% of their time outside both the home or office; yet during this time they increasingly want to stay connected.

Stop sign designed by committee.

First and foremost, trade show exhibits are for sales.  Not to hang in a gallary.  We get that.  Some times the design has to bend to accomodate the information in a limited space.  But,  there is a limit.  When designing a Trade Show Exhibit, think Billboard.  When you are driving down the highway, look at the billboards.  You have about the same amount of time driving by a billboard as you do as you are walking past an exhibit.   Don't try to be clever.  be direct.