Not my article-   BUT-  this is the best forcast for the future.  I am behind it 100%.  Short and to the point (always a plus in my book). Below is link and an excerpt. 

Click here for Article link.  

Posted by Dave Courtney on December 21, 2009 at 05:02 PM PDT

This is the time of year for reflection and looking ahead. Looking at the important trends in 2009 can give us an indication of what’s in store for the New Year. Here’s my perspective on the trends in digital advertising that will require brand managers, marketers and agencies to rethink their approach and strategy.

A key trend that will be transforming advertising next year is Consumer Mobility.  Today’s consumer lifestyles are undergoing revolutionary change; in the past two years, people are spending significantly more time on-the-go. PQ Media reported earlier this year that on average people spend 44% of their time outside both the home or office; yet during this time they increasingly want to stay connected.

Construction on the Space Shuttle began in 1975 and Columbia was successfully launched on April 12, 1981.  Imagine a bunch of rocket scientists sitting around a table in the '70s trying to figure out how to revamp the Space Program.  Eureka someone says "We know how to build a plane and we know how to build a rocket, so let's put a plane on a rocket!"

Inspired-

I feel the same way about Social Media.  We have media and we know how to be social but we really need to figure out something new on how to use it.  Alec Ross in the State Department under Hillary Clinton is globe trotting trying to tie in social media with bettering the world.  The Defense Advanced Research Projects Agency launched the Red Balloon effort to see how Social Media could be used in emergencies.  It took MIT nine hours to find the balloons.  

I am excited to explore how social media can assist Trade Shows.  Social Media, QR codes and Augmented Reality are all new and intriguing ideas.  I am thinking and pondering on how to make the new tools work for me and my clients.  In a new way, not in the same ole ways.  Can I do it?  stay tuned.

Let's figure out how to make Social Media more than a plane strapped to a rocket!