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Tracy Lindsay, alias Display Diva, is part of Lindsay Exhibit Group, Inc in Michigan.  A hard working and fun team who understand the meaning of Perseverance.  Follow my tweets for the latest in the Crazy world of Trade Shows

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 Trade Show Exhibits and Displays

Entries in Trade Show Marketing (5)

Wednesday
23Dec2009

Four Ways Consumer Mobility Will Reshape Digital Advertising In 2010

DateWednesday, December 23, 2009 at 10:53AM

Not my article-   BUT-  this is the best forcast for the future.  I am behind it 100%.  Short and to the point (always a plus in my book). Below is link and an excerpt. 

Click here for Article link.  

Posted by Dave Courtney on December 21, 2009 at 05:02 PM PDT

This is the time of year for reflection and looking ahead. Looking at the important trends in 2009 can give us an indication of what’s in store for the New Year. Here’s my perspective on the trends in digital advertising that will require brand managers, marketers and agencies to rethink their approach and strategy.

A key trend that will be transforming advertising next year is Consumer Mobility.  Today’s consumer lifestyles are undergoing revolutionary change; in the past two years, people are spending significantly more time on-the-go. PQ Media reported earlier this year that on average people spend 44% of their time outside both the home or office; yet during this time they increasingly want to stay connected.

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Wednesday
23Dec2009

Happy Holidays from Lindsay Exhibit Group! 

DateWednesday, December 23, 2009 at 10:05AM

AuthorTracy Lindsay | Comment1 Comment | | |
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Wednesday
16Dec2009

Stop sign designed by committee.  

DateWednesday, December 16, 2009 at 02:09PM

First and foremost, trade show exhibits are for sales.  Not to hang in a gallary.  We get that.  Some times the design has to bend to accomodate the information in a limited space.  But,  there is a limit.  When designing a Trade Show Exhibit, think Billboard.  When you are driving down the highway, look at the billboards.  You have about the same amount of time driving by a billboard as you do as you are walking past an exhibit.   Don't try to be clever.  be direct. 

 

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Tuesday
08Dec2009

Something old, something new........

DateTuesday, December 8, 2009 at 01:20PM

Construction on the Space Shuttle began in 1975 and Columbia was successfully launched on April 12, 1981.  Imagine a bunch of rocket scientists sitting around a table in the '70s trying to figure out how to revamp the Space Program.  Eureka someone says "We know how to build a plane and we know how to build a rocket, so let's put a plane on a rocket!"

Inspired-

I feel the same way about Social Media.  We have media and we know how to be social but we really need to figure out something new on how to use it.  Alec Ross in the State Department under Hillary Clinton is globe trotting trying to tie in social media with bettering the world.  The Defense Advanced Research Projects Agency launched the Red Balloon effort to see how Social Media could be used in emergencies.  It took MIT nine hours to find the balloons.  

I am excited to explore how social media can assist Trade Shows.  Social Media, QR codes and Augmented Reality are all new and intriguing ideas.  I am thinking and pondering on how to make the new tools work for me and my clients.  In a new way, not in the same ole ways.  Can I do it?  stay tuned.

Let's figure out how to make Social Media more than a plane strapped to a rocket!

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Monday
23Nov2009

Thanksgiving & Trade Shows

DateMonday, November 23, 2009 at 11:36AM

On Thanksgiving Day we acknowledge our dependence.  ~William Jennings Bryan

 

This week we will be celebrating Thanksgiving with our family and friends.  People we co-exist within our support system.   We may only see them once a year but on Thanksgiving day we re-connect and bond again.   I think Thanks Giving is a lot like Trade Shows.


Some clients you may only see face to face once a year at a trade show.  You invite them in and play the gracious host.  You ask how things are going and you catch them up with your company and your life.  It is a bonding with your company support system.   Without your clients, your company is nothing.

 

Feeling gratitude and not expressing it is like wrapping a present and not giving it.  ~William Arthur Ward

 

Humans are a social bunch and  Trade Shows reflect that fact.  We gather to bond, learn and meet new people and companies.  Relationships are important in Family and in Business.  When the chips are down and you need a favor from a vendor, you call someone you have a relationship with.  These are the people who care and that caring should not be an accident.  It should be a concerted effort by a company

 

Gratitude unlocks the fullness of life.  It turns what we have into enough, and more.  It turns denial into acceptance, chaos to order, confusion to clarity.  It can turn a meal into a feast, a house into a home, a stranger into a friend.  Gratitude makes sense of our past, brings peace for today and creates a vision for tomorrow.  ~Melody Beattie

 

Breaking bread with family or clients brings us together.  It expresses gratitude that the person or company exists.  It validates the relationship.  Bonding is branding.

 

Not what we say about our blessings, but how we use them, is the true measure of our thanksgiving.  ~W.T. Purkiser 

 
AuthorTracy Lindsay | CommentPost a Comment | | |
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You can contact me at Tracy@LindsayExhibits.com