The exhibit is only part of the program-

When working with a client we seem to focus on the exhibit design.  But that is only part of the program.  Actually I don't even think it is the biggest consideration. 
I've said it a thousand times- Your people working the booth are the most important part.  Attendees go to a lot of expense and effort to go to the trade show.  Why?  to meet your people and talk about your product and services.  Trade Shows exist because people want to meet face to face. 

The exhibit is important in that it meets your goals; does it do what you need it to do? Communicate and provide an architecture that reflects your company AND is the layout conducive for your goals?

Another important part of your trade show program is your trade show marketing.  Pre and Post. The onslaught of digital has made this easier with a multitude of options.  Great- but who has the time to handle all of this when marketing staff has been cut during these economic times? 

I can help.  I would much rather you have more leads than design you another hanging sign.  A benefit of professional trade show marketing is that it comes with statistics.  Wouldn't that be nice to have during your planning meetings. 

Let's talk about it-

Today's Horoscope is to good!

"That thing you didn’t think you were good enough to do pro­fessionally? Well, you could get a paying job doing just that next week. Put the word out that you’re looking for an opportunity. "

LOL- there is so much to choose from, any suggestions?

Four Ways Consumer Mobility Will Reshape Digital Advertising In 2010

Not my article-   BUT-  this is the best forcast for the future.  I am behind it 100%.  Short and to the point (always a plus in my book). Below is link and an excerpt. 

Click here for Article link.  

Posted by Dave Courtney on December 21, 2009 at 05:02 PM PDT

This is the time of year for reflection and looking ahead. Looking at the important trends in 2009 can give us an indication of what’s in store for the New Year. Here’s my perspective on the trends in digital advertising that will require brand managers, marketers and agencies to rethink their approach and strategy.

A key trend that will be transforming advertising next year is Consumer Mobility.  Today’s consumer lifestyles are undergoing revolutionary change; in the past two years, people are spending significantly more time on-the-go. PQ Media reported earlier this year that on average people spend 44% of their time outside both the home or office; yet during this time they increasingly want to stay connected.

Happy Holidays from Lindsay Exhibit Group!

Stop sign designed by committee.

First and foremost, trade show exhibits are for sales.  Not to hang in a gallary.  We get that.  Some times the design has to bend to accomodate the information in a limited space.  But,  there is a limit.  When designing a Trade Show Exhibit, think Billboard.  When you are driving down the highway, look at the billboards.  You have about the same amount of time driving by a billboard as you do as you are walking past an exhibit.   Don't try to be clever.  be direct.