Had a nice chat with Sarah over at Dominos about their 3 week old QR code campaign.    Dominos partnered with Coke to present a College Football Printed piece to accompany the pizzas. 

Click here to see the College Football piece.

The campaign is in full swing across the USA.  The Dominos online team created the idea and piece.  The team has an eval in place but Sarah did not have the numbers yet to verify.  She did say that Dominos is pleased so far.