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Feb102010

Detroit Red Wings Make Game Programs Interactive With QR Codes

DateWednesday, February 10, 2010 at 02:59PM

Direct Link to article  via Mashable  http://mashable.com/2010/02/10/red-wings-qr-codes/

The Detroit Red Wings are a socially savvy bunch. The NHL team recently started including QR codes in their in-arena distributed Red Wings Today program, and the effort is proving to be a big hit with fans in attendance.

 

After seeing Esquire’s use of augmented reality, the team decided to get creative and make their print program interactive (embedded below) to include digital media accessible via QR codes.

The codes in question appear in the program and include a prominent call to action that reads, “Smartphone interactive, scan here.” A mobile device scan of the QR code brings up the following video for fans to watch instantly:



AuthorTracy Lindsay | CommentPost a Comment |
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